With Christmas just around the corner, illuminating your business inside-out is one of the things you have to do to tackle the enchanting tradition and draw in potential customers.
Holiday decorations can add character and appeal to your business. But, it’s not easy to come up with a solution to effectively and creatively decorate your business with lights, Christmas wreaths, and Christmas trees.
There are a lot of people who want their businesses decorated, but don’t have the experience and know-how in installing the lights. Many types of businesses, particularly small businesses, don’t have the manpower to install Christmas decorations either. Everyone is needed to work during the rush of the Holiday season, but they still want their business to have holiday cheer.
Why you should decorate your Business for Christmas
A little holiday spirit can go a long way, especially in regards to profitability. The Christmas season can account for a large portion of retail stores’ business. In fact, some stores have reported making around a third of their yearly profit from November to December.
If you’re a business owner, you need to take advantage of this opportunity; however, doing so will require you to decorate your store. While it may seem time consuming to do so, decorating can do a lot for your company’s sales.
Your store is going to stick out a lot more if it has colorful lights on it accompanied by seasonal music than someone with no lights. Whether they want to admit it at not, people like Christmas decorations; otherwise, they wouldn’t spend around 28% more around December.
Plan for decorating
The most important thing when decorating for Christmas is to plan. It is important to plan how you will decorate a few months in advance. Potential customers can easily pick out rushed and unorganized arrangements, which will not help your store’s sales.
Types of decorations to use
Lights are the most used Christmas decorations. Christmas lights are relatively cheap and allow your store to pop with a bright array or sparkle. These lights can come in multiple colors, but some of the most popular are white, green, and red. These are the light colors people associate the most with Christmas and will attract shoppers all around town.
Christmas trees are another great way to show your Christmas spirit and will help your store stick out among the rest. It’s a good idea to get artificial Christmas tree though because real pine trees can create a mess and require a lot of care. Plus, artificial Christmas trees can come in different shapes and sizes to fit any store.
Items like fake presents, ornaments, nutcrackers, and more can help your Christmas decor stand out over other stores’ designs.
Nothing creates a jovial atmosphere as well as Christmas music does. Christmas music is a great way to extenuate you decorations. Using music is simple. With a stereo system and a good Christmas CD or radio station, you can set the Christmas mood.
Christmas decorations’ benefits for non-retail stores
Decorations are not reserved for retail stores. Restaurants that put up Christmas decorations around December normally experience a 5-10% increase in sales compared to restaurants without decorations. Even offices can experience growth due to decorations if they are used correctly.
Business Christmas Lighting Dos and Don’ts
Getting started with Christmas lights installation is not nearly as difficult when you know what to do. Here is a list of do’s and don’ts to help you get over the main obstacles and into holiday spirit!
Things to Do When Decorating For Christmas
First, verify that your lights are not damaged, and the cables, connections and bulbs are all functioning properly. It’s advised that you keep them away from anything flammable, such as paper or curtains. Second, stop using pins or screws and invest in some plastic hooks. Also make sure that the power-point is guarded by a safety switch. And most importantly, keep the electricity load within the capacity of your power outlets and surge strips. If you’re planning on hanging the lights, you should use a ladder that’s sturdy and set it on a level surface so that it doesn’t wobble and cause any accidents.
Use energy efficient lighting
Using energy-efficient lighting such as LED lights can save you a ton of money on your decorations, while also reducing your carbon footprint. As a business owner, you’d want maximum value from a situation and going for non-efficient lighting sets might cost you more money than you were intending to make out of the decorations.
Pick a good location
Make sure that the areas where your decorations are installed are easy to see. You should choose prominent places to set the light set up. The lighting must be able to catch your customers’ attention from afar and invite them in. Some of the good places are – windowpanes, front opening and the walls.
Choose a Decorating Theme
Not having some sort of theme will make the decor feel hodgepodge. Everything from your lights to your tree decorations should work within the theme.
Some ideas to consider are Victorian, Elegant, Rustic, or even Rose Gold. Search for a theme that you like, but also something that meshes with your business.
What Not To Do When Decorating For Christmas
Use solar lights
A significant drawback with solar lights is their dependence on weather conditions. Even partial shade can result in low light and shorter running time. This makes their use impractical for business owners in most cases.
If you don’t factor in where the shadow would fall, you might end up with limited light and more shade on your property. This could make your business look uninviting and potentially drive your customers away.
Christmas lighting can certainly add elegance and value to your business as well as attract customers. With proper information and the right skills to put them to use, you would be able to enhance your business with lights that make a statement.